Tips from the Expert – Working Hard, Working Smart

How many times have people told you that all you have to do to become better at converting insurance leads is to work harder? Working harder is like the answer to everything. For example, if someone asked you how you plan to improve your time management skills at the office what would you say? 9 times out of 10 you will hear someone say, I’ll work harder at _______. When you ask your kids how they will improve their grades, chances are at some point they will say I’ll work harder. Don’t get us wrong, hard work will keep you grounded but smart work will take you places. So, how do you work smart?

Tip one. Sell to an easier market. Prime medical insurance leads are abundant and they might be right up your alley but the competition for those leads is huge. Uninsurable leads bring in just as much money with less work because it’s easier to sell plans to them.

Tip two. Make it easier for your insurance leads to get a quote by creating a quote engine. Gone are the days when you had to compute every quote by hand. Now, you can send quote engine that will compute new quotations as your rates come in. This way, you won’t have to be the one searching through prices and inputting information – rather the system will do it for you.

Tip three. Use email templates. Even if you email different insurance leads at a time, chances are you’ve got groups of people that have similar demographics and therefore similar needs. This means that in truth you only really need few standard templates and no longer need to create multiple emails for different leads – saving you time and effort.

Tip four. Contact your leads at least 6 times. Every new lead you use is an extra cost and additional effort. If you contact the same lead more than once, you not only spread out the cost but you also gain some name recall.

All in all, working hard is part of being successful insurance agent but working hard and working smart will set you apart from the rest. For more tips on getting insurance leads and converting them – Sign up now!